SEMA: More than just Hot Wheels

« Back to News

One of the most interesting parts of working in logistics is being able to experience vertical-specific industry events like trade shows for our auto clients. When Coppersmith is able to go onsite and visit with professionals who live in different industries, get useful information as to what their specific logistics planning needs will be, and meet new friends and clients who share our passion for their trade, it often leads to a strong bond and mutually beneficial relationship both in and outside of the workplace. 

A difficult part of 2020 was the lack of events where we could meet with our clients, check-in face-to-face, and have the human connection upon which Coppersmith prides itself. This year, we were fortunate enough to attend SEMA 2021 in Las Vegas, NV. 

SEMA stands for Specialty Equipment Market Association, a trade-only event that is not open to the public. Since 1963 SEMA has grown to incorporate everything from manufacturers, warehouse distributors, sales agents, and subcontractors, to off-road manufacturers and media outlets and Coppersmith was there to learn how we can better serve their logistics needs.

The event was a resounding success with fantastic attendance despite the fact that many visitors from outside the US could not attend. We were fortunate to meet with all of our clients at the show and discussed various topics, challenges, and outlooks for 2022. Each and every client had a positive outlook for next year with plans to grow. I believe that now, more than ever before, the importers can appreciate the value of a good customs broker and global logistics company. 

More than ever, the personal connection in logistics is paramount to weathering the disruption in the supply chain. Open communication, clear and thoughtful planning, honesty, and creativity are the keys to maintaining success in the face of escalating delays. When we are able to work together and develop custom-tailored solutions that precisely fit our client’s needs, it leads to success for both teams. While we cannot always be together, especially in light of the pandemic and issues that arose, we do truly appreciate the moments we have with our clients, friends, and teammates.